Performing a successful SEO audit is really important for maximizing your client’s visibility in the SERP. When I first conducted an SEO audit for my client’s site, I was struggling a lot with what tools should I exactly use, and how can I create a report in a proper format.
In this article, I will explain everything regarding a successful SEO audit for a client’s website. So, let’s get started.
What is an SEO audit?
An SEO audit is a process of analyzing the various factors of a website that influence its ranking in the organic search results.
SEO Audit Tools:
The tools that we will use for auditing are:
Check for the URL canonicalization
It’s possible that Google indexed different versions of your site, and as a result, they are considered as different websites.
Not clear? No worries!
For example: here are 4 different versions of our website
They look quite similar to us, but Google will consider them as 4 different sites and will rank them accordingly. So, it’s very important to check for the URL canonicalization first.
For this just type all the 4 versions (as above) and it should redirect to the same URL.
If not then 301 redirect to your main URL.
Go to ahrefs then click on the site Explorer option, then enter the target URL. So, all you need to do is, go under the backlink profile section and click on backlinks. So, in this section what we’re looking for are a few things, first of all, we’re looking for, unnatural link patterns and we’re also looking for low-quality artificial links.
As you move through you can find out a lot of classic web 2.0 links, which is not a good practice, and not only that if you just look at it it’s very unnatural, it’s not going to add any value and it’s clearly built just to place this link but you can almost always identify web 2.0s by the subdomain and the unnatural linking practices.
For doing this head on to Screaming Frog just put the target URL and then start the analysis. So, the quickest way to find keyword cannibalization is just to go to the page title section. And then all you need to do is just search, a word that you’re seeing frequently.
For e.g.: If you are looking for a mobile phone site, and the word smartphone comes very frequently in the title then it might be a case of keyword cannibalization and you need to delete some of these pages.
Page Speed Insights
Go to Google’s Page Speed Insights and test your URL. You can easily find the factors for which your client’s site speed is slow.
Tip: Do not only analyze for your home page but also check other pages too like the Blog page, Service page, Category page.
Fix Broken Links
To do this again head on to ahrefs and search for the broken backlinks.
If it shows something like this then it’s perfectly fine or else you have to fix the broken links.
Or else go to Screaming Frog, and check for 4XX errors.
Low Hanging Fruits
Trying to improve the rankings for your most important keywords should be the priority, but it’s also good to find keywords where there’s an opportunity to rank for them, and typically what I’m trying to do, is I’m trying to find keywords that have low competition and we’d be able to rank for them very quickly, with just a few changes to the page or architecture or other optimization techniques. So, what you need to do is go back to ahrefs and then go to the organic keywords section.
Now, I will sort the Keywords from position 5 till 15
So now this is going to show us keywords that are in positions 5 to 15 and, so that’s typically where I would call low hanging fruit because to 15 you have a few keywords that are right off the first page, so with just a little more optimization maybe a little more links. You might be able to push those to the first page.
You can analyze your client’s On-Page SEO using ahrefs Free SEO checker tool and get an overview of what are the issues that hold up the site.
Or you can manually check them.
Google Mobile-Friendly Test
Finally, we check for mobile friendliness since Google said that your site must be optimized for mobile.
So, it’s clearly very important that your site passes the Google Mobile-Friendly Test. Just put your URL and run the test.
NOW IT’S YOUR TURN
Try this SEO Audit process.
And, I would like to hear it from you now:
Do you have any questions?
Comment down below