What is Local B2B SEO?
The local search engine optimization of businesses-to-businesses (B2B) consists of products and services designed to increase their visibility to potential clients in their region. Business-to-business (B2B) SEO targets companies within driving distance to gain more local customers, similar to what local business-to-consumer (B2C) SEO does.
The goal of local SEO for B2B companies is to improve their online search visibility for local customers within their geographic area.
Why Local B2B SEO is important?
You could be losing out on a significant amount of customers if you don’t do local SEO for your B2B business. B2B local SEO increases the likelihood of driving customers to your company by targeting the local audience.
According to a report, 46% of all Google searches are looking for local information. 72% of consumers that did a local search visited a store within five miles and 97% of people learn more about a local company online than anywhere else. The public searches online reviews and researches businesses that they are interested in. Thus, you might miss nearly half of your potential customers if you don’t target people in your area.
Local searches typically display a shortlist of locations, their hours of operation, and a link to their websites. This is known as Google’s local 3-pack.
Usually, users go straight to the top results, so make sure your business appears in the 3-pack.
How to boost Local B2B SEO?
There are many tips on the internet tweeting around. Our team has shortlisted the most valuable strategies to optimize your Local B2B SEO.
1. Create Business Listings
Verify the information about your business on the web is accurate and current. On the Internet, you can find tons of local business directories that contain information about your company. You need to make sure your listing information is accurate, including your address, phone number, photos, and operating hours.
You must optimize your local business pages in Google and Bing.
2. Mobile-friendly site & website loading speed
Local SEO traffic for B2C and B2B companies is heavily influenced by mobile devices. People can search while out as they always have their phones with them. Make sure your website is Mobile-friendly.
Mobile users are even more likely than desktop users to leave a site if it doesn’t load immediately, so site speed is another crucial element to get right.
3. Try to link with other local business
You can greatly impact your business’ success by becoming a familiar face in your local community. Trusted businesses win customers, so if other local businesses trust you, you have a great opportunity to gain their support and get their customers.