What is Data Science?
Data Science continues to be a hot topic among skilled professionals and organizations that are focusing on collecting data and drawing meaningful insights out of it to aid business growth. A lot of data is an asset to any organization, but only if it is processed efficiently. Data science is trending in modern ways of digital marketing. It helps businesses make data-driven decisions.
Traditionally, SEO has relied on assumption-based best practices. And it still does. However, with the presence of massive amounts of data, it makes no sense as to why marketers won’t use it to streamline their SEO efforts. Data uplifts SEO by helping marketers see what previous strategies have worked and enabling them to predict what will work in the future.
In this post, I’ll share some data-driven SEO strategies so you can uplift your SEO efforts with data.
Data science deploys modern tools, technologies, and practices to analyze large volumes of data and extract meaningful information out of it. Data itself is nothing but numbers — it’s the science that makes it insightful, helping businesses to make informed decisions.
Data science consequently makes data the valuable resource it’s considered to be today.
Here are 4 data science strategies to boost your SEO game
1. Use the right tool
Data science needs the help of online tools for gathering aggregated data. As marketers, you have the power to choose which tools are helpful for your SEO strategy. The first and most commonly used tool for analytics is Google Analytics. Google Analytics is used to measure the success of your website if it’s optimized for SEO.
Another tool is Google Search Console. Since mobile optimization is vital for your website’s performance, you can use this tool to check your site’s mobile-friendliness factor. Another tool that’s also useful in data science is a tool that checks the keyword volumes, average monthly searches, and overall competitiveness.
2. Align integrated data with your SEO
With SEO, you want to conduct extensive keyword research to rank your content online. However, you also need to know which keywords are already ranking in your industry. One way to do this is to stalk the competition. Try visiting your competitors’ websites. Then enter their URLs into tools such as UberSuggest to know what keywords they’re ranking for. You can sift through their high-ranking keywords and jot down the most relevant keywords. Then you can create content around these keywords. Always align the gathered information from your competitors and audiences with your SEO goals. This way, you’ll scale your content and website successfully.
3. Prioritize accuracy in data analytics
Although you have the help of analytics tools, you have to ensure that you practice accuracy at all times. This way, it’ll make sure that you read the data properly and apply the data accordingly as well. One wrong misunderstanding can be the death of your entire marketing strategy.
4. Conduct A/B Testing
Even though useful data is handed out to marketers on a silver platter, you still need to test how effective your marketing campaigns are. You can do this through A/B testing. Also known as “split testing,” this is the process of testing one variable at a time to know which variable appeals more to specific audiences.
Data science can also boost your SEO by helping you make more data-driven decisions. And one thing, you have to know the possible SEO interview question for further improvement.