Have you ever tried to write an SEO blog, only to find yourself wondering, what would be the ideal word count?
Whether there’s an ideal length for an SEO blog has been the topic of discussion for a long time now.
The important thing you should remember is that there are two primary factors to think about while concluding how long your posts need to be.
Subject matter or topic.
Why is this so?
First of all, one topic requires more data than the other to give the correct and complete answer.
Furthermore, searcher intent is an important element to consider in the length of a blog post.
Would your audience like to read a short or long article? That is the question you should be keeping in mind while trying to write an SEO blog according to your topic.
The attention span is globally narrowing but long-form content performs well.
Don’t let this fact scare you to write only long-form content. Short-form content is equally important for SEO.
Insights are important
Google stands firm on the statement that, “Word count is not a ranking factor”.
The number on its own makes no difference to Google, that’s true!
But Google’s calculation is intended to fulfill the audience’s search intent, and the intent of the search might require a more comprehensive article over a limited one.
What you ought to detract from Google’s statement on blog length is to focus on fulfilling search intent.
Better standards without compromise
A huge number of people put an excessive amount of effort into the word length for articles but fail to understand that Google prefers quality over quantity.
Certainly, it’s essential to have informative content, however, it’s not worth distributing a 2,500-word describing certain topics that can be written in 400-500 words.
Pick Your Target Audience
Like all great web content, you want to have an objective — a target.
You want to concentrate on your target audience. Who will search for and read your content?
Your content and information will mirror that individual and their various phases of search intent.
It ought to associate the objectives of your site/business and the content you are distributing with the objectives of the clients searching for it.
Search for keywords you need to target and analyze the content that appears on the principal page.
How to identify my Target Audience?
To check this go to Google Analytics > Audience > Demographics + Interests
Using this you will get a good idea of who is your target audience, and what things you should improve on.
Try not to focus just on written content.
Quality substance goes past composed words.
Indeed, even an ordinary video or image when composed with the right words can do wonders for you.
That is our definitive objective as satisfied tacticians: offer the best data, in the most fitting organization, on the right stage.
For certain subjects, a blog post may not be the most ideal way to convey the data to searchers.
A definite instructional exercise, for instance, may be more appropriate for a video exhibit.
For eg: If you Google “How to do push ups” it will show you a video, but not a Blog or anything.
If you’re stressed over hitting an ideal blog post length for SEO, you’re overlooking what’s important altogether.
Your objective ought to be to supply the best, a generally helpful (and upgraded) form of the content for your target audience that matches their intent.
Your audience will see the value in it and this will be reflected in your website analytics.