Artificial Intelligence will completely change the SEO game in 2022. 

If you are someone still relying on the old tactics, you need a little upgrade with the modern and fresh ones. In this article, we will be providing you the advanced SEO interview questions with answers. If you are new to this article or SEO, I would recommend you to first check out our article on SEO Interview Questions for Beginners. 

If you are someone with a bit of experience in the Digital Marketing field you must be aware that Search Engine Optimisation has been the ultimate buzzword. So, it is very crucial for you to check out these interview questions for an SEO specialist or executive. 

Top 10 Advanced SEO interview questions

1. How will you create an SEO strategy?

An SEO strategy is basically the process of how well you plan and implement the steps to improve the rankings in SERP.

A few steps are:

• Create a Keyword List.
• Analyze Google’s First Page based on the keywords or use a tool like BuzzSumo.
• Create pages for each topic.
• Start a blog.
• Optimize for on-page SEO.
• Make sure your content satisfies the search intent. 
• Build effective backlinks.
• Make sure you track your SEO success.
• Update and improve your content.

2. What do you understand about Search intent? What are the different types of search intent?

Search intent is the identification and categorization of what a user online intended or wanted to find when they typed their search terms into an online web search engine. 

There are 4 different types of search intent:

1. Informational
2. Commercial
3. Navigational
4. Transactional

3. How can you reduce page loading time?

We can reduce the loading time of a page by the following:

• Choose a good hosting plan.
• Reduce the image size and optimize them accordingly.
• Reduce redirects.
• Enable browser caching.
• Minify unused JavaScript and CSS files.

4. How to prevent a penalty from Google for spammy links?

Spammy links originate from low-quality websites like a web directory, link frames, etc. You need to be careful while building links because it can get you a permanent penalty. 

Usually, you can prevent your site from being penalized using these two methods. 

1. Reaching out to the site owner to remove that link. 
2. Use Google Search Console to disavow that link.

5. What is the Skyscraper technique and how it is implemented?

This technique was invented by Brain Dean 

It is a link building technique where you target high ranking content with a lot of backlinks, capatilize on their weakness, and develop a better content. 

The process of this technique is as follows:

• Find top-performing content in SERPs for keywords.
• Develop a better piece of content.
• Reach out to  the publishers.

6. Name a few tools that you are using for SEO?

Some of the tools can be:

1. Ahrefs.
2. SEMRush.
3. MOZ.
4. Screaming Frog SEO Spider.
5. Answer the Public
6. Google Analytics.
7. Google Search Console.

7. What will you look for if your ranking suddenly drops for a lot of keywords?

If it happens the reason will be any among these:

1. Google penalty.
2. Google Algorithm update.
3. Competitors outranked you.
4. Something changed on your site like robots.txt, sitemap, etc.

For more information you can check out this article.

8. What is CTR?

CTR means click-through-rate. It is the ratio of users who click on a specific link to the total number of users who view it on a web page or other medium.

9.What are some of the Google Analytics Reports?

Some of the important metrics to look up in Google Analytics are:

• Real-time Reports
• Audience Reports
• Acquisition Reports
• Behavior Reports
• Conversion Reports

10.What is SEO Audit?

An SEO audit is a process of analyzing the various factors of a website that influence its ranking in the organic search results.  

CONCLUSION

These 10 questions are just what you need to go through before going to any SEO interview. They are prepared to help you understand what kind of questions you can face during a typical SEO or digital marketing interview.

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