In the world of search engine optimization (SEO), things can get a little tricky. SEO is always changing. It’s hard to stay every time on top of SEO trends. In an era where search engine companies, such as Google, are constantly tweaking their algorithms, SEO consultants owe it to their clients to keep up to date on the latest news and trends regarding search engine optimization and Internet marketing.
The impact of minor algorithm changes on the ranking potential of your website may be negligible, but changes of this magnitude warrant an update to your optimization techniques and strategies. If you want to see your business grow and utilize the benefits of the Internet, you should treat Google’s algorithm seriously!
What is the Google algorithm?
Google’s search algorithm refers to how Google ranks content on its website, several factors are taken into consideration to determine rankings. There are three stages of the Google ranking process:
- Crawling (First stage)
- Indexing (Second stage)
- Serving (Final stage)
How does the Google algorithm work?
It is unfortunate that outside of Google’s inner circle, no one knows how exactly the algorithm works. But Google has given an overall idea of how you can track the algorithm, there is so much information available on the web that it would be almost impossible to find what you need without some assistance
“Google ranking systems are designed to do just that: sort through hundreds of billions of webpages in our Search index to find the most relevant, useful results in a fraction of a second, and present them in a way that helps you find what you’re looking for.”
There is not only one algorithm involved in these ranking systems but a number of them. In order to provide you with the most useful information, search algorithms consider many factors, including the words in your query, the relevance, and usability of pages, the expertise of sources, as well as your location and settings.
Why sticking up with SEO trends is important?
SEO works to raise your website’s positioning on search engine results pages (SERPs). If your SEO is stronger, you will be better positioned on the SERPs, when Google places a website on the first page of a SERP, people assume that the information on the website will be accurate and dependable and therefore your company will be able to earn more profit.
3 ways to stay top of SEO trends
1. Watch SEO webinars on youtube
There are many SEO experts who regularly upload content to YouTube channels, videos like these are an excellent way to learn quick tips and find solutions to problems.
2. Use ClearPath Online
Another way to stay up to date on SEO trends is to leverage a tool. You can use the ClearPath Online DIY SEO Tool to follow SEO tasks for your website.
Instead of you spending time figuring out the best SEO tactic to tackle, ClearPath Online will guide you through every task step-by-step. And when a search engine algorithm changes and completely disrupts the standard SEO tactics, you don’t need to know, you just keep following the tasks in the ClearPath Online DIY SEO Tool. The tasks are updated to reflect the newest trends.
3. Search Engine Land
Search Engine Land provides timely updates regarding search, not just about Google, but also about other search engines, such as Bing and Yahoo.
With the above suggestion, you could have built up a well-trusted company ahead. Listening to daily podcasts or reading articles also helps you to trend your site.
That’s all for today, for free SEO analysis you could visit our website, SEOVERSE.